Brad Parscale is a digital strategist who served as the digital director on Donald Trump’s 2016 presidential campaign.
Parscale reportedly began working with the Trump Organization in 2011, and was hired to work on the Trump campaign in 2015 by Jared Kushner. Throughout his time on the campaign, Parscale spearheaded Trump’s digital strategy, with a specific focus on Facebook advertisements and data analytics. During this time, Cambridge Analytica was contracted by Kushner, who was Parscale’s boss at the time, to run data operations for the campaign. On February 27, 2018, Donald Trump named Parscale as the manager for the 2020 re-election campaign. (Photo credit: Eduardo Munoz Alvarez / Getty Images)